· Develop and implement brand marketing strategies (considering the marketing mix) to drive the achievement of business goals and financial targets.

· Lead the development, implementation and periodic review of the brand’s long, medium and short term initiatives in line with the agreed marketing strategy.

· Actively manage brand performance through regular evaluation of key brand performance indicators (volume, revenue, profitability, brand health, market share) and leverage this information to optimise performance.

· Develop effective marketing communication and brand building initiatives (above-to-line, below-the-line, traditional and digital marketing) to drive brand equity, financial performance and market share.

· Manage product pricing to ensure sustainable profitability whilst ensuring market competitiveness.

· Actively source customer/market insights (including competitor intelligence) in order to develop a strong understanding of the customer/market, unearth key need-states or gaps and fill these to improve our market competitiveness.

· Develop new innovation ideas based on solid market/ customer insights to uncover incremental growth opportunities.

· Effectively manage marketing resources to ensure high return on investment.

· Work closely with internal and external stakeholders – sales, technical, supply chain, trade partners, licensing partners (AkzoNobel) – to ensure delivery of overall business objectives.

· Manage Assistant Brand Manager/Brand Executive/Graduate Trainee to ensure optimum performance and development.